Does advertising and playing jigsaw puzzles fit together?
YES - it definitely does.
There are some psychological reasons why this combination works almost perfect.
If you are interested in closer information about it -
Register with puzzle 101
Common reason for banner advertising
There is only one - you want to increase your sales.
But there a two (mainly) different ways.
- Make the user click a banner - and visit your pages to buy / order
Here we can do nothing more than other sites.
- Build a strong brand - Make the people know your product
BRANDING is our strength
How branding works?
If someone see's your logo he will remember it - at least as a fleeting memory.
The more often your brand is seen - the more intense and vivid the remembrance will be.
And the next time in a shop they will probably choose your product.
They are familiar with - even if they had never used / bought it before.
How to raise the quality of branding?
Branding is, from a consumers perspective some kind of learning. (Like learning a word / phrase in a foreign language).
The only thing you have to do is - make your audience learn your brand / slogan.
Modern learning involves playing, singing and other funny things like this.
The principles are easy:
- Make your audience use / see / say / read / write (not 100 times like at school) the word or phrase.
And they will remember it.
- Include social components to raise the efficiency.
- Let these things occur often and they will learn through rehearsal
This is where puzzle 101 comes in!
- Our players will often see your banner as a part of the game.
- They will often read / write / select you brand name or slogan as a part of the game.
- And your brand name will be a part of the games social infrastructure.
Interested
Use this link to get more information.